What other regression models might be examined with the questions from this survey?
In the given question, the plant manager of QualKote Manufacturing wants to determine whether his quality improvement program has an impact on customer satisfaction. As an initial step, he surveyed 57 employees to determine their perception of the program and its impact on customer satisfaction. Around 7 topics were covered in the questionnaire.
Around 5 variables are found to be independent and have an influence on customer satisfaction and their likelihood to recommend QualKore products to others.
It is observed that there are two dependent variables. One is customer satisfaction and another dependent variable is the likelihood of customer recommendation.
Thus, another regression model can be created to determine the relationship between the employee perceptions about certain activities related to the quality improvement program and the likelihood of customer recommendation.